GG News
Showcasing Women in the Gaming Space
App Identity
App Design
Motion Graphic
Overview
Deliverables
Naming
Branding & Strategy
Creative Direction
App Design & Development
Copywriting
Iconography
GG News is an app to showcase and support women’s successes within the video game industry as well as a safe space for girls and women interested in gaming. Women are often seen less or not capable for great things, especially in male dominated fields such as the video game industry.
This app is to act as a space to promote news, community, and updates within the industry and celebrate women’s successes in the field.
Information Architecture / Site Map
GG News’ information architecture consists of organization of information, labeling of context, navigation between sections, and search of specific content surrounding the news app mission to connect girls and women over video games.
UI Kit
The ui kit for GG News was designed with femininity in mind but not in a way to stereotype girls and women who may who the app and video game imagery in mind.
This is displayed by the color choices, softer shapes, and assets designed.
Low Fidelity Wireframes
To gain a basic understanding of the flow of the app and its assets, low fidelity screens were made to act as blueprints for the final design of the application.
High Fidelity Wireframes
Based on the low fidelity wireframes, a hierarchy was constructed to aid those using the app. Additional settings and functions were made for users so they can share content, save to favorites, and chat within the community the app aims to build.
