DIALOG | Connect to Protect
Educating Parents and Guardians of Gamers
Brand Identity
Ad Campaign
Website Design
Overview
Deliverables
Naming
Branding & Strategy
Creative Direction
Ads of the World: DIALOG | Video Game Safety
Website Design & Development
Copywriting
Iconography
DIALOG is a non-profit organization educating parents and guardians about the realm of video games, aiming to protect their children from potential risks. Their goal is to "Connect To Protect," which consists of understanding the audience rankings, showcasing potential risks, and preventing their children from seeing inappropriate video game imagery.
The organization needed a platform targeting parents and guardians of gamers as well as a brand identity without heavily relying on video game imagery.
Recognition
Identity Sketches
Sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables.
The name of DIALOG was chosen due to dialog meaning to be a part in a conversation or discussion to resolve a problem and dialog boxes which are common place within video games.
Brand Identity
The brand identity was created with the visuals of video games in mind which consists of pixels.
They symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
Iconography
Icons were chosen to showcase the possible risks that unmonitored video game access can pose on children.
These risks include video game addiction, potential predators, gambling, and mature content.
Print Advertisements
Print advertisements would inform parents and guardians about the risks of video games and about the organization’s website. These ads would be placed where children and parents/guardians would frequent occupy such as doctor offices, K–12 schools, and public play places.
Motion Graphic Ad
A motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. This ad would be showcased on public digital posters, Youtube ads, and commercials on TV.
Low Fidelity Sketches
Sketches showcasing the brainstorming of the organization’s website.
The website provides accessible information for parents and guardians to learn about the parental controls for various video games systems the ESRB Ratings.
Responsive Website
DIALOG’s website is where the dialog between the parent/guardian and child happens. Here, the parents/guardians can connect their child’s gaming account so they are about to monitor their usage. It would also allow for their child to game safely online and appropriate amounts.
Mobile View
DIALOG’s website is easily assessable via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
