Cruise & Brews
Exploring New Brews in Southern Indiana
Brand Identity
Merchandise
Packaging
Overview
Deliverables
Naming
Branding & Strategy
Creative Direction
Illustration
Merchandise Concepts
Packaging Concepts
Cruise & Brews is a local drive-thru coffee shop in Seymour, Indiana which opened its doors in 2019. The business aimed to create a unique experience honoring Seymour's history and community while allowing customers access to a wide range of brews and flavors. They want to encourage others to "Explore New Grounds" and try what other flavor profiles coffee has to offer.
The business was previous named "The Coffee Company" and needed an new identity that aligned to their values and their goals for their community.
Identity Sketches
Sketches showcasing the brainstorming of the identity suite.
The name of Cruise & Brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
Brand Identity
The brand identity was created with the themes of travel and coffee imagery in mind.
The goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
Illustration
To continue to expand the brand into merchandise and other materials, an illustration were created. The idea is if the Cruise & Brews ever expands,
the illustration will reflect the location. In this case, the bottom two sections reference popular imagery within Seymour, Indiana.
Drinks
Railroad Crossing Sign
Coffee
Plant
Train
Caboose
Packaging
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Merchandise
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
